Website Structure: Ensure that the site has a clear hierarchy, appropriate use of headings, and a logical flow of pages.
URL Structure: Check that the URL structure is clean and easy to understand, and that the URLs are optimized for search engines.
Sitemap: Verify that the site has a sitemap and that it is up-to-date and accurately reflects the structure of the site.
Robots.txt: Review the robots.txt file to make sure that it is correctly configured and that search engines can crawl the site without any issues.
Canonicalization: Ensure that the site is using canonical tags correctly to avoid any potential duplicate content issues.
Redirects: Check for any broken links, or any 301 redirects that are not being properly handled.
Mobile Optimization: Ensure that the site is mobile-friendly and responsive, and that it is properly configured for mobile devices.
Page Load Speed: Test the page load speed and make any necessary optimizations to improve the site’s performance.
Content Duplication: Check for any duplicate content, both within the site and across other sites, and address any issues that are found.
Site Security: Verify that the site is secure, and that it is properly configured to protect against any potential security vulnerabilities.
Metrics: Monitor key metrics such as organic traffic, keyword rankings, and bounce rate to track the site’s performance over time.