What to include in an SEO audit?

  1. Website Structure: Ensure that the site has a clear hierarchy, appropriate use of headings, and a logical flow of pages.

  2. URL Structure: Check that the URL structure is clean and easy to understand, and that the URLs are optimized for search engines.

  3. Sitemap: Verify that the site has a sitemap and that it is up-to-date and accurately reflects the structure of the site.

  4. Robots.txt: Review the robots.txt file to make sure that it is correctly configured and that search engines can crawl the site without any issues.

  5. Canonicalization: Ensure that the site is using canonical tags correctly to avoid any potential duplicate content issues.

  6. Redirects: Check for any broken links, or any 301 redirects that are not being properly handled.

  7. Mobile Optimization: Ensure that the site is mobile-friendly and responsive, and that it is properly configured for mobile devices.

  8. Page Load Speed: Test the page load speed and make any necessary optimizations to improve the site’s performance.

  9. Content Duplication: Check for any duplicate content, both within the site and across other sites, and address any issues that are found.

  10. Site Security: Verify that the site is secure, and that it is properly configured to protect against any potential security vulnerabilities.

  11. Metrics: Monitor key metrics such as organic traffic, keyword rankings, and bounce rate to track the site’s performance over time.